Sergio is a customer-centric & value-driven Business Product Manager, tech-lover and travel enthusiast in Madrid, Spain.
I'm a product leader with a background in user experience design (UX) I am focused on designing and building high-quality software that people love to use. I also wrote a guide on how to dominate user research through user testing and act as main in admin the UX en Español Discord Server
Understanding customers needs to develop products & features that they will love and directly align with the company's mission and stakeholder values
Exploratory research to obtain a deeper understanding into the nature of defined pain points through different methods of user research.
Definition, tracking and analysis of product-related KPIs to adjust strategies and benchmarking
Created project plans and feature release planning and owned delivery from milestones to the final product. Worked collaboratively with the creative and strategy teams
Improved key metrics (NPS, Task Success Rate, etc) by integrating end user feedback into UI design and User Flows through exhaustive market analysis and continuous user testing
Developed high ROI marketing strategies and actions (eBooks, polls, Quizzes) and owned results from launch milestones to the final product. +300 leads in 2 months
Successfully managed the day-to-day operations and version increments with a team of 6+ people - including UX designers, developers, marketing and sales teams of different areas - through project managements tools like ClickUp
Led the product roadmap and development of an MVP (minimum viable product) into a ready to scale version of the apps & platform through clear & minimal-cost planning